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"For a fairy tale to exist, there must be a threat – a threat against the hero’s physical or moral existence." specifies Bettelheim. |
| Once included in books, fairy tales quickly found a place on the stage. In the Age of Enlightenment, as during the Second Empire, the marvellous and artifice lend themselves particularly well to theatre and to opera. The popular success of fairy tales incited game and toy manufacturers to take over the theme: puzzles, lotto games, shadow theatres, dolls, tea sets and mechanical toys flooded the market. Finally, fairies found their way into advertising media. As early as 1870, the owner of Le Bon Marché department store distributed to his customers’ children small theatres and images inspired by fairy tales. |
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